HDFC Bank, Apollo Hospitals join hands for quality healthcare

• Anytime Doctor on Call Service on Apollo 24|7 platform for HDFC Customers
• Financial Support for everyday medical needs at Apollo Hospitals

Mumbai, October 7, 2020: In a first-of-its-kind initiative in the country, HDFC Bank and Apollo Hospitals have joined hands to launch The HealthyLife Programme, a holistic healthcare solution which makes healthy living accessible and affordable on Apollo’s digital platform, Apollo 24|7. The programme is created exclusively for HDFC customers who will get round the clock access to emergency Apollo Doctor at No Cost on Apollo 24|7 along with a plethora of benefits such as choice of payment options and ease of finance for treatments at all Apollo Hospitals.

The initiative was launched digitally by Mr. Aditya Puri, Managing Director, HDFC Bank and Dr.Prathap C. Reddy, Founder Chairman, Apollo Hospitals in the presence of Ms. Shobana Kamineni, Executive Vice-Chairperson, Apollo Hospitals and Mr Sashidhar Jagdishan, the MD Designate of HDFC Bank.

The two biggest challenges in a medical emergency or keeping healthy are access to trusted, quality healthcare and easy finance at scale. The coming together of these two leading players aims to address precisely this through the combined reach of the two organisations. About 40 per cent of India is only about 30 minutes away from an Apollo pharmacy while 95 per cent of the districts in the country are served by an HDFC Bank branch. The two organisations have the potential to initially serve 65 million existing HDFC customer along with the new ones who will be onboarded along the journey of this partnership.

“There is nothing more precious than life and health. A healthy India is the first step towards a really wealthy India. To me it is like a mini health mission that will revolutionise access to quality healthcare for millions of our countrymen. They can get medical services at a place and time of their choice. We are inspired by the prime minister’s clarion call on Independence Day to provide healthcare services for all through the National Digital Health Mission. I am extremely happy and proud to launch this,” said Mr. Aditya Puri, MD, HDFC Bank.

Mr. Prathap C. Reddy, Founder Chairman, Apollo Hospitals said, “I am excited to be a part of this launch as the objective is to make lives healthy while making the process convenient and easy for the customers. We are glad to partner with HDFC and provide real-time access to world class Apollo expertise on Apollo 24|7. I am sure that this association will usher in positive changes in both healthcare and financial sector of our country and propel the PMs vision of a Healthy India.”

Ms. Shobana Kamineni, Executive Vice-Chairperson, The Apollo Group of Hospitals said, “I think it is about time that we prioritise health over everything else. With this partnership, we want to make it easier for all Indians across the country, to opt for a healthy life by making quality healthcare affordable and accessible 24|7, using a digital first approach. Through this association, we take lead in the country’s ongoing healthcare metamorphosis by providing a unique Omni-channel solution, which is what the people need today. It aligns with our objective of offering a Continuum of Care for all those who believe in Apollo”

Key features that customers can avail of include:

In addition HDFC Bank will also offer all Apollo employees/customers a host of banking products including loans for medical equipment.

For complete information on the Apollo HealthyLife visit: https://www.apollo247.com/partners/hdfc

About Apollo 24 |7: 

Apollo 24|7 is India’s largest end-to-end omni-channel healthcare platform launched on 5th February, 2020. The platform enables users from any part of the country to use trusted Apollo services from their phones, at the click of a button. Apollo 24|7 is incubated by Apollo Hospital to form a as a new-age digital healthcare start-up. The platform currently offers a full bouquet of healthcare services – 24×7 consultation with 7000+ Apollo doctors pan-India and across 55+ specialties, seamless medicine delivery at home, diagnostic test booking and doorstep sample collection, digital health records and more. The platform recently launched Apollo ProHealth, which is the first ever preventive health management program. Apollo 24|7 has overcome the hindrance of time and place, as the services are available 24*7 and accessible by people from any location.