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Dr. Prathap C Reddy launches Apollo Homecare operations in Hyderabad, Chennai and Delhi

Date: 15 Oct 2015

Apollo Hospitals group is venturing into homecare leveraging its domain strength to make high quality integrated healthcare accessible to the community at large and more specifically to the elderly, chronically ill patients, post-surgery recovery patients etc., who will now receive personalized attention from well- trained and qualified healthcare providers right within the comfortable environs of their homes. By the end of next year, Apollo Homecare will rapidly spread its operations to 13 more cities. Apollo Homecare services can be reached by dialling its national homecare hub number 1860-500-8585.

Marking this milestone, Dr. Prathap C Reddy, Chairman Apollo Group, unveiled the logo and launched the website at Hyderabad. Launching the “Apollo Homecare" initiative- Dr. Reddy expressed that Home based quality Healthcare will play a very significant role in the healthcare Industry in India in this decade. Dr. Reddy mentioned that continuity of care is fundamental for better outcomes in healthcare-Apollo Homecare will sustain this continuum beyond the hospitals into the community. This actually could be transformational as it is a win-win situation for all stakeholders - it is convenient and comfortable for patients and their families; it would reduce the “Average length of stay “(ALOS) of the patients. Raising concern about the  growing geriatric population in India, Dr. Reddy emphasized that the Elderly  parents, both the domestic and NRI dependents are the ones who need to be taken care of with utmost sensitivity and regular monitoring to avoid falls at home and also for better management of pre-existing conditions . Dr. Reddy also mentioned that remote monitoring through technology will play a significant role in home based healthcare services.

Highlighting the partnership programs which are delivered through a multidisciplinary team guided by a specialist physician, Dr. Mahesh Joshi, CEO –Apollo Homecare mentioned that these care plan-based programs are aimed at chronic illness management in partnership with the family members to prevent adverse outcomes, unwanted hospital visits or admissions.

Ms. Sangita Reddy, Joint MD of Apollo Hospitals stated that Apollo always strives to address the unmet needs in the healthcare domain in India and homecare was but the natural progression in the Apollo's journey. Explaining the manifold significance of homecare, she said, “Apollo Homecare is an option for people who need to seek viable alternatives to hospital-based care particularly for long term care or disease management with an assurance of the Quality care being delivered.

Talking about Apollo advantage she said, "While there are lot of players in the market and lot more players who are about to launch, the major differentiation that Apollo Homecare has to offer would be Clinical Excellence In Care. Starting from shadowing the patient post surgery at the hospital, smooth transfer of the patient to home and making the environment conducive at home, Apollo Homecare has the capability to handle the most critical cases at home. Illustrating this point, she spoke about Mr. Babu Rao, who had less than 5% chances of survival. However, Apollo Homecare has successfully turned around the COPD (Chronic Obstructive Pulmonary Disorder) case and today Mr. Babu Rao leads a normal and healthy life although he remains with an Oxygen concentrator at home.

Mr. Harshad Reddy, Director, Apollo Homecare, unveiled the Apollo Homecare Kit bag and flagged off the Apollo Homecare Van. Mr. Harshad said, “With its distributed model of call taking, Apollo Homecare has localized the approach to homecare and the local teams are enabled for the Clinical excellence and would be working very closely with the base hospitals."

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