"Apollo Hospitals and British Medical Journal Group - the media arm of British Medical Association announced a tie-up involving mobile health applications for patients and continuous medical education for doctors and other professionals. According to Dr Prathap C Reddy, chairman of the Apollo Group, the first phase the partnership would provide ""Indianised"" contents from the huge data base of BMJ to doctors through different delivery mechanisms, including the mobile platform, by January next year. ""We are yet to work out the revenue sharing formula with BMJ. For the users, like doctors, it will primarily be on a subscription basis,"" he told mediapersons. Apollo group's role in the partnership would be to ""Indianise"" the contents from BMJ's data base and disseminate it through different delivery mechanisms, including some of the hospital group's in-house platforms. The information, which will also be translated into other Indian languages, will be available to patients through the mobile phone and other mechanisms, including web access and patient leaflets. "
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